Lead Generation

These days business does not stand still. You need new leads for two reasons.

  1. You have a client list and want to continue servicing them efficiently as well as to add new clients and expand your business.
  2. You have a new product or service and need to get the message out.

We design your lead generation campaign to include database (client list) creation or updating, adding the decision makers name and number, faxing or emailing an introduction letter and calling to make an appointment or sale. If you wish to use a regular mailing, we prepare the mailing list and do the follow up to make sure that your investment actually has an effect.

All leads lists are assembled with appropriate ancillary data and a report is sent to you on a timely basis in a format that you prescribe.

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Surveys

We have determined that most businesspersons like to be asked their opinion about matters that are of concern to them. One of the most effective means of confirming business leads, or interest in a product or service, is to do a survey of your prospective clients.  If you are ISO registered, we have a verification program which adheres to the ISO standards.

Business surveys accomplish the following:

  1. They confirm your client’s interest in your product or service.
  2. They inform your clients of your presence in the market place.
  3. They create a database of interested persons, with additional sales information that gives you the edge on your competitors.
  4. They verify your client satisfaction under ISO regulations.

We consult with you on the objectives of your survey and assemble the tools that will accomplish these objectives. These include database management, method of contact, and the reporting style that gives you the desired information.

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Database Management

Your business is only as good as your database (client list). We create or update your client database using our sources. Most of our clients use Microsoft Access as the preferred format. We can import your data from most standard text, spreadsheet, or database formats, set up a format specific to your needs and create reporting functions that give you the information that you need. We pride ourselves in getting to the decision makers in your field so that you have direct access to those who will accept your product or service.

Your updated database can be used for any of our other services such as sales, mailing, faxing, emailing, surveys, invoicing, shipping, etc.

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Order Fulfillment and Management

You have spent time and money putting together a sales campaign, which may include a mailing, faxing, email, or a web order form. You now have the problem of recording and fulfilling the orders. Let us be your order desk. We can receive telephone, mail, fax, email, or web orders at our office. You use our 800 telephone or fax number or give us access to your website or email address, and we process the order in your name. We answer all calls as “Customer Service, How may I direct your call?”.

As with our Direct Sales capability we can issue an Instant Invoiceä and handle the credit card or cheque receivables.

If you wish we can arrange for delivery of the product by courier on the day of the receipt of the order or forward the orders to your shipping department on a timely basis.

All transactions are recorded and a full report is produced according to your wishes.

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Office Management

Many entrepreneurs become overwhelmed with the day to day operation of their business, when they really want to increase sales and get their product or service to their clients. We take over the office duties on a contract basis, offering telephone reception, receipt of faxes, emails, web orders, correspondence, filing documents, preparing and updating client databases, invoicing and collections, report preparation, and consulting services. You only pay for services rendered and do not have to have a full time employee waiting for your daily instructions.

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CRM Consulting

Customer Relations Management (CRM) is the current buzzword in the marketing industry. Everyone talks about. We do it! CRM is not just software driven. It is a combination of data gathering and reporting based on the needs of the client and the customer.

We consult with you to determine what your business objectives are for your product or service. We then suggest how to accomplish these goals. We determine if you need a new or revised database, a customer survey, a new or revised sales campaign, and suggest the means to accomplish this. As consultants we can offer our services or suggest others who can get your business off to a good start.

Our consultations consist of direct meetings with your or your staff, looking at your current strategies and policies, finding out about your competition, and preparing a report for your action. Our own experience, which has involved a diversity of businesses, gives us a unique perspective on how CRM can be used for you.

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Invoicing and Collections

Many businesses get bogged down with servicing their clients and neglect their cash flow. We utilize our experience at getting to decision makers to invoice your clients, and following up with telephone reminders to keep the cheques coming. While we are not a registered collection agency, we partner with such a business and can help you with difficult collections.

We consult with you on the method of maintaining the invoicing database, record all transactions, and report to you on a timely basis, in a format consistent with your business model.

You pay only for the time used to process your transactions.

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Direct Sales

We use direct marketing to accomplish one of three goals.

1.You already have a product or service and a client list, but need to get your clients in a buying mood.

2.You have made sales to your clients and are looking to get repeat business.

3.You have subscribers or buyers who have ignored your invoices to resubscribe or to pay for goods received.

We make this easy for you by spending time with you to understand your product or service and design a script which gets to the decision maker. We get the client to make a commitment on the spot, take credit card information, and use our Instant Invoiceä system to get your money in the mail.

All orders are recorded and reported to you on a timely basis in a format that you prescribe.

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